A business book that works
So I went to visit hubby in Prague over the weekend. I’m not a huge fan of flying but one of the things I like to do is buy books at the airport. I always arrive pretty ridiculously early at the airport so have to wander around killing time before they even announce my gate. That’s the perfect time to get lost inside one of the book shops. I am not a sophisticated reader, I tend to read chick lit with the occasional real book thrown in there.
So I found myself on Friday looking for a book. Now as my head is currently full of thoughts about my Kinomi nuts, I found myself drawn towards books by entrepreneurs. I found Super Business by Fraser Doherty. He is the young man responsible for Super Jam, a jam made with just fruit and fruit juice which I had been buying at Waitrose. On a quick aside, I found another fundamental difference between my hubby and me. I always choose a book by the synopsis and the cover. He says he never goes near a book that has a synopsis on the back. So there you go. Anyway, back to the book. According to the synopsis on the back, he started his business at 14 with his gran’s jam recipe and he’s now stocked in all the large supermarkets. This is his story on how he achieved that. So I bought it, and read it on the plane and finished it the next day (it is a short book).
There is so much useful advice crammed into the book that I’m going to have to read it again. Maybe not the parts where he tried to perfect his jam recipe, but the parts where he talks about how to sell your brand and things you can do to promote your product. I have bought my share of books by business people over the years ( I fly a lot) but this one may be the first one I’ve actually finished and want to use. Maybe because it’s not full of jargon but just a straightforward account of what he did and why he did.
Thanks to Fraser, I am working on a Kinomi page for my website and have started to think more about how I can promote the brand. Maybe flying’s not so bad after all.